The Craftsman Design Process


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The six step solution to a design problem.

ME


1: IDENTIFY!

Identify the Problem with a Design brief: A questionnaire the clients will answer, a good brief saves time and money, so clients achieve detail specific goals as a result. The brief concentrates focus to the clients goal, to accomplish a successful solution.

2: RESEARCH + BRAINSTORMING = SUCCESS

After approval of the design brief, the brainstorming and research phase begins. The design’s competitors, design movements in the market, design distinction, the client history, future, the current design, and the aspired results are all factors of a good research, a lot of it! Every graphic designer should analyze the market, research is the first basic step of the design process. CG dose this research for every design!

3: ARCHITECTURE

Sketches are the blueprints to your idea's possibilities. The point is to let pencil line do the talking and we will do the translating. Sooner or later most options become unnecessary, but the idea is to progress resourcefully without eliminating options to accomplish a good design.

4: DIGITAL DESIGN DEVELOPMENT

Design focus is narrowed until there is two feasible directions to develop. In rendering stages feasible directions are imported to a computer-aided design software for further development.

5: CREATIVE APPROVAL + FEEDBACK + REVISIONS + FINISHING TOUCHES = BUILD!

The developed digital design is provided to clients via PDF file. The design is presented in one color, to help clients focus on the aesthetics of the design. Color can be presented, at request. The client will think about the design and provide feedback about revisions and finishing touches. After client provides feedback, finalization of the project will begin, or specific revisions, re-approval and then finalization of the project will begin. CG’s mission is to create timeless designs with visual aesthetics, industry standards, and functional usability.

6: FILE OUTPUT & DELIVERY = SOLUTION!

Voila! Digital designs are usually sent with email, download able link or hard copy shipment can be accommodated. Specific file requests can be accommodated.
ADDITIONAL BUSINESS COLLATERAL
Our designs are used for a wide variety of purposes — websites, corporate stationery, vehicle wraps, billboard advertising. Additional business collateral is available upon request.
CUSTOMER SERVICE
CG's service is not over when a clients pay the final balance. CG is always available to consult with a clients problem, advice for application, print questions, or help in anyway.
If you have any questions read our FAQ page, and see how we do what do and why.